The latest campaign for Estée Lauder Scents launches the brand's first-ever luxury fragrance.

Builders Club London invited me to help them with this huge project that has been going on for a few months. My role was to design the still frames for Ingredient still images. During a couple of months with help of talented guys and girls from BC, I nailed down the ingredients to photoreal level and wrapped it up with photography level of lighting and shading.

This global product launch campaign is being used across Estée Lauder’s digital channels such as website, Instagram, in-store as well as large-scale printed billboards worldwide.